A contraflow cycle lane, running from Bow Street to Drury Lane,
allows eastbound cyclists to ride against the one-way westbound traffic flow.
This facility, which opened in November 2009, opens up a new route from
the Charing Cross Road to Lincoln's Inn Fields.
Since the photo was taken, the lane has been widened to the width originally specified.
The contraflow lane made deliveries difficult to the Freemasons' Arms, on the same, north
side of the street. So an exception has been made for deliveries to the pub at a specified
time each week.
Before the contraflow lane was introduced, the traffic signals were removed from
the junction with Drury Lane. As well as apparently having no detrimental effect on traffic,
removing the signals reduced the cost of the contraflow, because they did not have to be modified.